Privacy Policy
Updated October 10, 2026
How Shmo Leads collects, uses, keeps and protects the information you and your customers share with us.
1. Information we collect
We collect the following types of information:
- Personal information: name, email address, phone number and company information. Payment details for billing.
- Account and usage information: account login details and preferences. Usage data, including how you use our platform and its features.
- Communications: call recordings and text message data processed through our platform.
- Website visits: the details in section 6.
- Market check: the check on our homepage asks only for your trade and ZIP code. We keep the trade and the first three digits of the ZIP code, never your name, email or phone number.
- Booking a call: the details you enter in our booking calendar, like your name, email, phone number and company.
- Accessibility reports: "Report a problem" in our accessibility menu sends us what you write, the page address, your browser version and the menu's language, through ada.shmosoftware.com. Your email, assistive technology and menu settings are sent only if you add them.
2. How we use your information
We use your information to:
- Provide and improve our services.
- Process transactions and send billing information.
- Talk with you about updates, promotions and support.
- Study how our website and platform are used, so we can make them better.
3. Data retention
- General account data is kept for 90 days after an account is canceled.
- Call recordings are kept for 6 months, then permanently deleted.
- Website analytics data is kept as section 6 explains.
4. Sharing your information
We do not sell or share your personal data with third parties except:
- To connect with the point-of-sale and software systems you choose, where we process text messages on your behalf. We share only text usage statistics, not customer data.
- With the providers that run our website and booking calendar. The calendar gets what you enter when you book a call. The tools in section 6 get information about visits.
- To comply with legal obligations or enforce our terms and conditions.
5. International operations
We operate in the United States, Canada and Mexico. By using our services, you consent to your data being processed in these regions, which may have different data protection laws.
6. Cookies and analytics
Our website uses cookies and similar tools to count visits and see which pages and ads work. We use:
- Google Tag Manager, which loads measurement tools on our pages.
- Google Analytics, to count visits and see which pages people use.
- Contentsquare (formerly Hotjar), to see how people scroll, tap and click on our pages, so we can make them easier to use. More below.
These tools may collect:
- The pages you visit, how long you stay, and the site or ad that sent you.
- Your device and browser type, and your IP address, which shows an approximate location such as your city.
- What you do on a page, like opening the market check or the booking calendar, with the trade you picked and the first three digits of your ZIP code.
- Your clicks, taps, scrolling and mouse movements on our pages (Contentsquare).
We do not send your name, email address or phone number to these tools.
Before a page address is sent, we remove email addresses, account numbers, access codes and every link tag except campaign and ad click tags (such as utm_source and gclid).
Google handles what it collects under its own policies. Learn more in How Google uses information from sites that use its services.
Contentsquare
Contentsquare, a website analytics service from Content Square SAS and its affiliates, shows us how people use this website so we can improve it. It works for us as our service provider.
It records the pages you view, the page that sent you here, your clicks, taps, scrolling and mouse movements, and your device, browser, screen size and approximate city (from your IP address).
It may also make a recording that replays those actions. In it, the words, numbers and pictures on our pages are hidden, apart from our own headings, links and buttons.
Anything you type is never collected, and the booking calendar is never recorded.
Contentsquare uses your browser's local storage and these cookies on our own domain:
_cs_id: a random visitor ID, kept for 13 months._cs_s: your visit, kept for 30 minutes._cs_cand_cs_cvars: settings for your visit.
Contentsquare keeps this data for up to 13 months and deletes IP addresses after 3 days. Learn more in the Contentsquare Services Privacy Policy.
We do not load Contentsquare when your browser sends a Global Privacy Control or Do Not Track signal. You can also turn it off on this website at any time:
Opting out sets a _cs_optout cookie that stops Contentsquare on this website for 13 months. Clearing your cookies removes it, so you would need to opt out again.
You can make privacy requests to us (see Contact us) or through Contentsquare's request portal.
Your choices
- Block or delete cookies in your browser settings. Most browsers can also block tracking tools.
- Turn off Google Analytics with the Google Analytics Opt-out Browser Add-on.
- Turn off Contentsquare with the button above, or by visiting shmoleads.com/?_cs_optout.
- California residents can also opt out of "sharing" for ads, as section 10 explains.
7. Data security
We use strong security measures to protect your information, including encryption and access controls.
Still, no way of sending data over the internet is 100% secure, and we cannot guarantee absolute security.
8. Your rights
Depending on where you live, you may have the right to:
- Access, correct or delete your personal data.
- Restrict or object to certain processing.
- Withdraw consent at any time, where processing is based on consent.
To use these rights, contact us using the details in Contact us.
9. Changes to this policy
We may update this privacy policy from time to time. Any changes will be posted on this page with a new "Updated" date.
10. California privacy rights
This section is for California residents only. It explains your rights under the California Consumer Privacy Act, or "CCPA" (California Civil Code Section 1798.100 et seq.), as amended.
Subject to certain exceptions, the CCPA gives California residents the right to:
- Be told about the collection, use, disclosure, sale or sharing of their Personal Information.
- Request access to, deletion of, or correction of their Personal Information.
- Opt out of the "sale" or "sharing" of Personal Information (where it is sold or shared).
- Limit the use or disclosure of Sensitive Personal Information (as defined under the CCPA).
- Not be discriminated against for using any of these rights.
Shmo Leads does not sell your Personal Information.
To opt out of Shmo Leads using your Personal Information for cross-contextual targeted advertising ("sharing" under the CCPA), use the details in Contact us.
Use the same details to request access, correction or deletion of your Personal Information.
If you ask us to delete your Personal Information, we may still need to keep certain information:
- For recordkeeping.
- To complete transactions you began before the request.
- To comply with applicable law.
- For other purposes the CCPA permits.
When you make a CCPA request, we will ask for information to verify your identity, based on your past interactions with us and how sensitive the Personal Information is.
If we deny your request, we will explain why.
| Personal Information category | Retention period | Business purpose | Collected | Disclosed | Sold |
|---|---|---|---|---|---|
| Identifiers (name, address, IP address, email, etc.) | See section 3, "Data retention" | Functionality, customer support, business operations, communication, advertising and marketing, statistical purposes | Yes | Yes | No |
| Personal information under Civil Code §1798.80(e) (signature, SSN, financial or insurance information, etc.) | N/A | N/A | No | No | No |
| Protected classification characteristics (gender, religion, sexual orientation, disability, etc.) | N/A | N/A | No | No | No |
| Commercial information (products or services purchased or considered, purchase history, etc.) | See section 3, "Data retention" | Development, customer support, business operations, communication, advertising and marketing, statistical purposes | Yes | No | No |
| Biometric information | N/A | N/A | No | No | No |
| Internet or other network activity (website, app and ad interactions, etc.) | See section 3, "Data retention" | Functionality, business operations, advertising and marketing, statistical purposes | Yes | Yes | No |
| Geolocation data (approximate location from your IP address, such as your city; never precise location) | See section 3, "Data retention" | Business operations, statistical purposes | Yes | Yes | No |
| Audio, electronic, visual, thermal or olfactory information | N/A | N/A | No | No | No |
| Professional or employment-related information | N/A | N/A | No | No | No |
| Education information | N/A | N/A | No | No | No |
| Inferences (analytics, preferences, etc.) | See section 3, "Data retention" | Functionality, business operations, statistical purposes | Yes | Yes | No |
Contact us
Trimble Digital LLC DBA Shmo Leads
3571 Far West Blvd #3389, Austin, TX 78731, United States
Email: support@pawnleads.com